Understanding SEO to understand Google My Business
SEO (Search Engine Optimization) is another word that means natural referencing. It is a set of techniques to improve the visibility and ranking of a website in search engine results.
SEO involves many factors, such as the quality and relevance of content, the structure of the website, the speed at which pages load, the use of strategic keywords, the quality of inbound and outbound links, and the overall user experience.
What is the connection between your SEO and Google My Business?
Google My Business is a local listing platform that allows businesses to display information about their business directly in Google's search results.
So it is a very powerful tool for your SEO!
What is Google My Business?
The name that everyone uses for this tool is Google My Business. But it actually changed its name a long time ago and is actually called Google Business Profile. But the important thing is to make sure everyone understands what we are talking about, right?
Google My Business is a digital tool offered by Google to present your business. It is not a website, but rather an company's identity card.
And the good news is that it is 100% free.
When someone searches for a business on Google, relevant information such as the address, phone number, hours of operation, reviews, and photos can be displayed directly on the search results page, without even going through the website.
Do you understand its importance? It is your brand image that is at stake!
Google My Business is based primarily on geolocation. So you can make yourself known as soon as a potential customer searches for "accountant Lisbon".
The benefits are many and the opportunities are increasing: don't miss this chance.
Why should you use Google My Business?
GMB allows companies to increase their online visibility and improve their local referencing.
Google takes into account the shared information to rank businesses in search results in a geo-localized way.
You can also post content such as news, promotions and events to your Google My Business profile, which will increase your online presence and visibility.
✅ Gain visibility
✅ Promote yourself through geolocation
✅ Attract potential customers
✅ Stay current
✅ Build customer loyalty
The Challenges of Google My Business
Now that you have a better idea of what Google My Business is, it is important to talk about the challenges of this tool for your accounting firm.
The importance of comments
Reviews are one of the most important aspects of Google My Business. The more reviews you have on your profile, the more visible your business will be in Google's search results. In addition, reviews can help build trust and credibility for your company by showing potential customers that other people have been satisfied with your services or products. Therefore, it is important to respond to reviews.
And when it comes to ratings, a word of advice: never go below 4 stars. The better your rating, the more likely you are to get a call from a potential customer.
The decision is yours: go ahead and get reviews! Remember to ask your clients for an evaluation at the end of each job.
A presentation that makes a difference
Your company bio is an important part of your GMB profile. Internet users will judge you in a few seconds, so be relevant, engaging and attractive!
Here are some tips on how to write it well:
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- Be concise: Your biography should be short and precise. Avoid long sentences and focus on clear and relevant information.
- Give a brief description of your accounting firm, focusing on what distinguishes it from its competitors.
- Use keywords that match your potential customers' searches to help improve your SEO.
- Avoid using superlatives or overly commercial terms. Be honest and authentic.
Think about the call to action to get the reader to call you.
A well-filled GMB Profile
When filling out your Google My Business profile, be sure to include all relevant details about your practice:
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- Address
- Phone Number
- Business hours
- Photos (the more photos, the more clicks)
- Linking to your website and social networks
The more complete and up-to-date your listing is, the more likely you are to appear at the top of Google's search results.
Focus on Google Post
Google Publishing is a relatively new feature in Google My Business. They allow you to post news, promotions, events, and other important information about your business. These posts appear directly in your Google My Business listing and can be a great way to attract the attention of potential customers.
How to activate your GMB profile?
- Go to business.google.com and follow the steps one by one.
- You will then receive an activation code (by e-mail or letter, depending on your preference).
- Send to comunicacao@viseeon.pt
Your form will be ready, all you have to do is fill it out! And use the same images.
Need more help? How about a step-by-step guide? Find our Google My Business guide.
