Why should an accountant work on his personal brand image?
Steve Jobs, Elon Musk, Marck Zuckerberg or, in France, Michel Edouard Leclerc, for example. What do they have in common? They are as well known as their brand. They symbolize the universe they have created. They are the standard-bearers of your company. They are more than just CEO's of companies, they are communication tools in their own right. [...]
